SERVICES
Strategy
Brand Identity
Copywriting
Art Direction
Campaign
Website
YEAR
2023
WestxEast: Elevating Cultural Expression
WestxEast came to Super Spicy looking to rebrand their fashion platform and better reflect their contemporary approach. We worked across brand strategy, copywriting, visual identity, website, and art direction to create a cohesive new presence.
Our design solution was to create a visual identity system that reflects the fine craftsmanship of these garments in the digital age. The identity features a custom monogram, bold sans serif typography, and 3D renderings paired with editorial visuals. We also incorporated overlay effects to create surprising color combinations, adding an unexpected layer to the identity that gives the brand a distinct and modern presence.
Credits:
Photographer: Sarang Gupta; Talent: Kavita Vishwakarma, Divi Sanpal, Pransanjeet Singh, Manas Chahar, Natasha Nelson; Strategy & Copywriting: Ballet Season; 3D Artist: Akshat Mishra
WEB DESIGN
AND ART DIRECTION
We designed the website to guide customers through designing and customizing their garments with ease, creating a seamless end-to-end experience. The platform was built to translate WestxEast’s service into an accessible digital format, making personalization feel intuitive and effortless.
The art direction is comprised of 3D renderings along with editorial photography to strike the right balance of innovation, technology, craftsmanship, and fashion. Together, they create a cohesive system that carries across digital and print, giving WestxEast a consistent, contemporary presence.
