SERVICES
Brand Strategy
Brand Identity
Copywriting
Packaging
Web Design
Art Direction
YEAR
2026
Shaping Vira’s Sensual Side from Concept to Launch
Vira came to Super Spicy with a simple goal: create an intimate brand that moves away from the loud, raunchy, or overly clinical sexual wellness space. We saw the opportunity to approach the category with more care, sophistication, and warmth. Working with Vira from the ground up, we delivered full-service partnership across brand strategy, visual identity, copywriting, packaging, website design, and art direction.
The visual identity embraces suggestion over exposure. We introduced subtle layers of separation between the viewer and subject. Props like steamy glass in the art direction and vellum in printed materials add softness and opacity, gently blurring what is revealed. To keep the focus on feeling, we chose to lean into sensual wellness creating a more inviting tone. The result is a brand that feels alluring and intimate without needing to be in your face or explicit.
PACKAGING
Naming played a big role in shaping the product experience. We strategically named each product to feel evocative while tying into its function and the plant-based, Ayurvedic nature of the line. The names Nectar, Ember, Bloom, Dew, and Monsoon inspired the visual direction of the packaging. Taking cues from the fragrance space, each design carries its own sense of desire while still feeling cohesive as a collection.
ART DIRECTION
The art direction favors intimacy first, leaning into a softer, more suggestive approach. In select moments, diffused layers like steamy glass soften what’s revealed, adding a touch of mystery and room for imagination. It’s a reminder that sensuality doesn’t always need to scream. It can whisper.
Credits:
Photography: Lian Benoit; Prop Stylist: Linden Elstran; Producers: Ellie Rha and Shayan Farooq; Stylist: Serena Orland; Makeup: Ayaka Nihei; Hair: Mari Carreno; Strategy & Copy: Ballet Season; Web Development: Baggy; Designer: Sarah Schiesser
WEBSITE
DESIGN
Super Spicy designed and built a fully custom website for Vira. The site brings the full brand world together in one place, creating a seamless path from discovery to purchase. Leading with imagery to set the mood, the result is a digital presence that feels polished without feeling overworked.
