Did You Know? Good Bacteria Is Good For You

Riven believes that a happier mouth starts with a vital biome. Instead of the traditional method of stripping away bacteria to sterilize your mouth and destroying balance in your oral ecosystem, Riven reinforces the good bacteria already there to work harmoniously.

In a category where stark white packaging dominates the shelves, Super Spicy partnered with Riven to create a bold visual identity that would stand out.

Recognizing how oral care can greatly impact overall health and wellbeing, we took cues from the wellness category when crafting this visual identity system. For packaging, we opted for something eye-catching and chose a vibrant blue reusable glass bottle. Our art direction and luminescent photography style were inspired by the wonderful goodness and energy inside us – because wellness truly starts within.