SERVICES

Campaign
Strategy
Copywriting
Art Direction
Print Design

FEATURES

Sephora
Yahoo
Allure
Beauty Independent
The Cut
Popsugar

Color Me Kulfi Campaign For In-Store Sephora

Kulfi invited Super Spicy to create their most important campaign to date: Announcing their in-store launch at over 300 Sephoras across the US and Canada. We were tasked with driving brand awareness and attracting customers through tradeshows, popups, and in-store events.

Believing that makeup is more than just a way to enhance physical appearance, we wanted to show how it could be a powerful tool for emotional expression. Super Spicy created the "Color Me Kulfi" campaign, where mood and hues intertwine to unlock your inner masterpiece. Through an assortment of innovative makeup products and colorful experiences, we invited customers to dive into a world where each shade empowers them to paint with confidence and creativity.

SuperSpicy-KSephora-16R
SuperSpicy-KSephora-17R
SuperSpicy-KSephora-15v2
SuperSpicy-KSephora-28R
SuperSpicy-KSephora-04R

YOUR MOOD
YOUR MAKEUP

We blended color therapy with the art of makeup, offering customers a unique experience. An aura photographer captures your energy, and a color therapist creates a customized makeup look inspired by your aura and mood. The goal? To connect with you on a deeper level, encouraging you to use makeup as a way to express your feelings and personality.

SuperSpicy-KSephora-07R
SuperSpicy-KSephora-14R
SuperSpicy-KSephora-26v2
SuperSpicy-KSephora-12
SuperSpicy-KSephora-19
SuperSpicy-KSephora-05
SuperSpicy-KSephora-06R
SuperSpicy-KSephora-09
SuperSpicy-KSephora-02R
SuperSpicy-KSephora-23R