Color Me Kulfi Campaign For In-Store Sephora

Kulfi invited Super Spicy to create their most important campaign to date: Announcing their in-store launch at over 300 Sephoras across the US and Canada. We were tasked with driving brand awareness and attracting customers through tradeshows, popups, and in-store events.

Believing that makeup is more than just a way to enhance physical appearance, we wanted to show how it could be a powerful tool for emotional expression. Super Spicy created the "Color Me Kulfi" campaign, where mood and hues intertwine to unlock your inner masterpiece. Through an assortment of innovative makeup products and colorful experiences, we invited customers to dive into a world where each shade empowers them to paint with confidence and creativity.