A Global Culinary Effort: 1 Billion Breaths for India

In April 2021, India faced a devastating surge in Covid-19 cases, prompting the global community to rally in support. Super Spicy was entrusted to craft a campaign that would capture attention and mobilize aid. The 1 Billion Breaths campaign brought together over 40 Indian restaurants across four continents, with each donating 100% of their meal proceeds to the cause.

Additionally, Kindred Kitchen, a fundraising event in NYC, raised further funds with recipes contributed by celebrities, including Padma Lakshmi, Mindy Kaling, Madhur Jaffrey, Priya Krishna, and Barka Cardoz, wife of the late Floyd Cardoz.

In total, $750,000 was raised for Covid-19 relief in India, underscoring the power of community and culinary collaboration in times of crisis.

Credits
Illustration: Reshidev RK