The Ara Edit: Where Contemporary Meets Craft

The Ara Edit is a curated collection of South Asian fashion, where each designer is carefully chosen for their expertise in textile techniques and contemporary garments. Super Spicy partnered with The Ara Edit to create a visual identity that honors this blend of modernity and heritage.

Our design mimics this juxtaposition by creating a graphic language that feels both intricate and bold. The motif was designed to subtly spell out "ARA" which can also be utilized as a dynamic pattern, making it flexible across various brand touchpoints. This visual identity not only highlights the richness of South Asian craft but also brings a contemporary edge to the brand.