Mendhi Moment - A New Kind of Ritual with Kulfi

Kulfi invited Super Spicy to lead the product strategy, naming, and art direction for their new blush launch. We drew inspiration from Mehndi (henna), a ceremonial South Asian art form known for its temporary staining effect on the skin, which creates deeply pigmented patterns for special occasions.

Mirroring these qualities in a highly pigmented and buildable creme blush, Kulfi’s formula pays homage to the age-old tradition and the long-lasting nature of henna itself. Mehndi Moment is about making every day a momentous occasion to celebrate.

We took inspiration South Asian traditions and rituals into the shade names to further the concept. Garland Glow, Blessed Berry, Lucky Lotus, and Sandalwood Swirls, just to name a few.

Credits:
Lifestyle Photography: Eric White; Product Photography: Kelsey Fugere; Production: Underhill