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For Kulfi's latest lipstick line, Super Spicy took on product strategy, naming, and art direction. Inspired by the idea of passing down stories from one generation to the next, we created shades that reflect a special moment, tradition, or memory, adding a personal touch of nostalgia. Names like First Sari, Ma’s Misra, Rose Wood, Khadi Kiss, Ghazal Glow, and Polki Dots bring these stories to life. The Heirloom collection honors the lips that carry these cherished stories across generations.
We crafted the packaging to feel like a keepsake—something simple yet memorable. Using Kulfi's signature orange and lavender, we designed a color-blocked lipstick that’s unmistakably Kulfi and too good to give up.
Credits
Campaign Photography: Colette Aboussouan; Product Photographer: Kelsey Fugere